#toogoodtogo, a social network that fights against perfectly edible food going to waste, today, at Reale Seguros Madrid Fusión 2019  

January 28, 2019

This Monday morning, we were introduced to an initiative which, although set up at grassroots level, has a global reach and is linked to the paradigm shift that we have seen in every talk given today.

According to Oriol Reull, one of the founders of #toogoodtogo, this is a movement made up of Waste Warriors with the shared belief that the amount of food wasted in the food industry today is unsustainable for our planet, aside from being absurd.

A few numbers to ponder:

Spain is the seventh most wasteful country in the European Union when it comes to food waste.
Each year, 7.7 million tonnes of food is thrown away.
Every year, Spanish families bin 604 million kilos of food, which adds up to 3 billion Euros thrown away annually, or about 250 Euros per household.

In addition to the consequences that all this waste has on the environment, it is simply unacceptable that while we let wealthy countries bin 1.6 billion kilos of perfectly edible food every year, over 800 million people around the world don’t know where their next meal is coming from.

With this in mind, the #toogoodtogo movement created an app that now has nine million users, bringing people and establishments together. The way it works is simple: when a restaurant, pâtisserie, bakery, or any shop selling food, sees that a perfectly edible product is not going to be sold, they upload it to the app; the user, on their part, receives the information and can buy the product at a great price and avoid it being binned.


A worthy initiative. A cause worth fighting for, in particular if it is done with imagination and a good reason so that everyone involved wins.