Madrid Fusión prepares for its most global edition ever
Madrid Fusión Alimentos de España will hold its 24th edition under the slogan “The customer takes the lead,” reflecting a new gastronomic reality in which diners are no longer passive but have become informed, demanding customers with their own criteria. It will be the most international edition to date, with more foreign chefs than Spanish chefs on the main stage. The first list of speakers confirms the global dimension of the congress and includes Mauro Uliassi, Bas van Kranen, Bruno Verjús, Akrame Benallal, Pía León, Gil Fernandes, Chele González, Diego Rossi, Vicky Cheng, Giuseppe Iannotti, Tomohiko Kuchiiwa, Santiago Muñoz, and Mano Thevar, chefs who represent a cuisine that no longer just cooks: it listens. It listens to the land, to the producer, to the planet and, above all, to the customer, who demands authenticity, freedom and experiences with identity.