Argentina
Speaker
Francisco Seubert
Creator at Atelier Fuerza (Buenos Aires, Argentina)
![](https://www.madridfusion.net/media/1a2e36f2-c63f-4faf-a2fa-548ca47e05e1_ATELIERFUERZA-172 600.jpg)
Leading Argentina's bakery revolution
Francisco Seubert Alsó is a young Argentinian baker and pastrymaker, born in 1985, who upgraded local products a few years ago, especially the country's classical "medialuna".
Seubert is the creator at Atelier Fuerza, a bakery setup with eight outlets in Buenos Aires employing more than 60 bakers. This Argentinian says his profession "is more than making tasty bread. It's a matter of setting out a concept of Argentinian bread-baking. I don't want to be told that my bread is like French bread. I work with flour from here, and water from here, with our culture. This is Argentinian bread”.