Madrid Fusión



Francisco Seubert

Creator at Atelier Fuerza (Buenos Aires, Argentina)

Leading Argentina's bakery revolution

Francisco Seubert Alsó is a young Argentinian baker and pastrymaker, born in 1985, who upgraded local products a few years ago, especially the country's classical "medialuna".

Seubert is the creator at Atelier Fuerza, a bakery setup with eight outlets in Buenos Aires employing more than 60 bakers. This Argentinian says his profession "is more than making tasty bread. It's a matter of setting out a concept of Argentinian bread-baking. I don't want to be told that my bread is like French bread. I work with flour from here, and water from here, with our culture. This is Argentinian bread”.

Francisco Seubert