Theory Session

Gabriel García de Oro: Brand building and Storytelling

Brand building, communication and transmission is the focus chosen by Ferran Centelles for his theory session on Monday.

Accompanied by Gabriel García de Oro, an expert in emotional storytelling, Ferran Centelles, former sommelier at elBulli, will try to unlock tools to apply the basics of storytelling to the world of wine using practical examples.

partners

INSTITUTIONAL PROMOTERS

ALIMENTOS DE ESPAÑA TURESPAÑA MADRID DESTINO ICEX FOOD AND WINES FROM SPAIN COMUNIDAD DE MADRID

GUESS TERRITORIES

RÍO DE JANEIRO ARAGÓN