Theory Session
Creating value in the world of wine
Creating value in the industry is one of the hottest topics in the wine world today. The competitiveness of wineries and their profitability, the existing strategic models from different points of view, the importance of excellence, how to build a brand with the characteristics and trends of the global wine market, are some of the topics that Juancho Asenjo and Xavier Ybargüengoitia will bring to this debate.
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